Dada Motors, a family-owned business based in Ludhiana, has been an automobile dealership since 1962. Dada Motors’ core values revolve around treating customers, employees, OEMs, bankers, and the government with fairness and respect. The company’s mission is to establish strong relationships through exceptional service.

The company operates 10 original equipment manufacturers (OEM) brands and has dealerships in 50 locations across Punjab, Chandigarh, and Himachal Pradesh. Additionally, Dada Motors has an international presence in South Africa. Since its inception, Dada Motors has cultivated a substantial customer base. The company boasts a well-organised workforce of over 2000 individuals dedicated to ensuring customer satisfaction.

Dada Motors offers a diverse range of vehicles, including motorcycles, cars, MUVs, MPVs, 3wheelers, pickups, trucks, buses, and tippers. The company also provides allied services and products through independent business verticals, such as used vehicle sales, fuel stations, vehicle scrapping, and spare distribution.

In FY 2025, Dada Motors achieved a turnover of 2678 crores, earning it recognition from tax authorities for its exceptional tax collection performance.